The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.
- Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
- Expanded coverage of strategy formulation in electronic commerce.
- Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
- Reflects the most recent conceptual and theoretical developments in strategy analysis.
- Takes a global perspective throughout.
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