This book describes the art and science of bidding U.S. Government or other large contracts, explaining every stage in the little-understood and sometimes complex bid development process. Covers fundamental principles, practical applications, and illustrates cases with real-life examples. The how-to approach includes coverage of the pitfalls to avoid, making this book a practical guide for proposal managers. Demonstrates all the important elements in the bidding process--marketing, company, commitment, proposal production and follow-up, and performance expectation after winning the bid.
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