The Restaurant: from Concept to Operation, Fourth Edition Package (includes Text and NRAEF Workbook)

  • Publish Date: 2004-10-05
  • Binding: Hardcover
  • Author: John R. Walker;Donald E. Lundberg
  • Sale
  • $791.01
  • Regular price $48.17

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The ultimate guide to restaurant success-fully updated and revised

Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they'll need to ensure the restaurant's ongoing success.

You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you'll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You'll also acquire the all-important skill of turning first-time customers into regular patrons.

Special features of this new edition include:

  • Increased focus on the independent restaurant
  • Greater emphasis on restaurant business plans, including new exercises
  • Up-to-date restaurant profiles, including franchises and independents
  • A new chapter on restaurant operations and control
  • A new chapter on the latest restaurant technology
As part of the National Restaurant Association's Education Foundation's Pro Mgmt. Certificate Program, this field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.