Database Marketing: Strategy and Implementation

  • Publish Date: 1990-01-16
  • Binding: Hardcover
  • Author: Robert Shaw;Merlin Stone
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  • Regular price $124.13

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Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.