Marketing Mistakes

  • Publish Date: 1989-01-18
  • Binding: Hardcover
  • Author: Robert F. Hartley
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  • Regular price $40.29

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A new edition of the popular marketing book, incorporating many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative, entertaining, and packed with hard-won knowledge.