Marketing Channels

  • Publish Date: 1995-10-13
  • Binding: Hardcover
  • Author: Barry Berman
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  • $19.55
  • Regular price $98.21

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This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.



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