New Product Development: Managing and Forecasting for Strategic Success

  • Publish Date: 1993-11-08
  • Binding: Paperback
  • Author: Robert J. Thomas
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  • $16.21
  • Regular price $42.41


Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.



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