Restaurant and Fast Food Site Selection

  • Publish Date: 1992-03-13
  • Binding: Hardcover
  • Author: John C. Melaniphy
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Outlines the principles and procedures to follow to identify a successful restaurant or foodservice location. Topical advice and coverage range from determining exactly who your customers are and effective marketing strategies to employ, to the competition, exposure of your product, sales estimating, parking, zoning and the approval process, and analyzing actual locations such as malls, food courts and downtown districts.