How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

  • Publish Date: 1992-03-13
  • Binding: Paperback
  • Author: Kim Baker;Sunny Baker
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  • $16.78
  • Regular price $40.30

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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.