Small Business Management (Wiley Series in Management)

  • Publish Date: 1990-01-16
  • Binding: Paperback
  • Author: Hal B. Pickle;Royce L. Abrahamson
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  • $18.00
  • Regular price $74.25

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This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.