CBI Series in Practical Strategy, Business Unit Strategy

  • Publish Date: 2001-01-09
  • Binding: Paperback
  • Author: Eli Segev
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This book explores strategy from its roots. It focuses on the belief that strategy does no just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face: helps the manager to identify the strategy of the business unit; facilitates evaluation of this strategy; aids the analysis of opportunities and limitations; helps managers find viable strategic options for the business.