IBM Redux : Lou Gerstner & the Business Turnaround of the Decade

  • Publish Date: 2000-03-10
  • Binding: Hardcover
  • Author: Douglas Garr
  • Sale
  • $27.98
  • Regular price $37.01

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Here is the first unauthorized and in-depth look at IBM's recovery and the man

who is leading it, Louis V. Gerstner, Jr.

Since joining IBM in 1993, Lou Gerstner has presided over one of the most

remarkable comebacks in business history, taking IBM from an $8 billion annual

loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become

a superstar of business, recognised three years consecutively by Vanity Fair as

one of the top American movers-and-shakers, although he remains an elusive and

guarded public figure.

Garr's account is drawn from more than 150 interviews and hundreds of pages of

documents, with unprecedented access to current and former IBM employees, and

has already received enthusiastic reviews (see reviews section - more to

follow).



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