How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

  • Publish Date: 2002-06-06
  • Binding: Hardcover
  • Author: Jim Aitchison
  • Sale
  • $87.01
  • Regular price $101.47


The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.



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